You might have heard of a famous quote by J. K. Rowling- “A good first impression can work wonders”. It perfectly implies to all your website pages. A considerable first impression can open doors to exceptional opportunities for your business promotion. Business promotion is the best way you can represent your fine products & services, whether online or offline. Though it is the age of digital marketing & communication, you have your chance to optimize your varied On-Page SEO aspects. Title Tag is also one of them!
Your web page Title Tags could help you create a notable first impression for your potential blog & information segments. Internet users often visit search engines to get answers to their queries, not specified products or services. Products & services are just an alternative answer to some of their queries. Thanks to eCommerce & mobile applications, they can directly get answers to such questions on their online shopping apps.
But it doesn’t mean the search engines are over. Neither they’re going to be in the far future. Search engines accumulate millions of web page results in the form of information. The queries can be of different nature, but the search engines stay functional to all of them. In this post, we’ll discuss how an optimized title tag could improve your search engine ranking & your website’s information structure. Here are the main sections of our study:
- Introduction to Title Tags
- What are the Features of a Title Tag?
- How Crucial the Title Tags are?
- Things to Remember While Optimizing Title Tags
- Closing Thoughts
Title Tags can offer trustworthy, reliable & knowledgeable introduction of whatever resides in the content body. The users instantly decide whether to explore the whole content or skip. So you have to stay conscious of whatever you post as the opening line of your content body. For dedicated advice, you can consult eGoodMedia, your finest online promotion partner. Our Conversion Centric Search Optimization & Social Media Services essentially focus on different ways your website content could reach out the potential users!
Introduction to Title Tags
Title Tags are embedded in almost every website page you have. Because addressing the content of a website page in advance always encourages users & search engine crawlers to explore further. But the Title Tag should be well written, free from plagiarism & exhibit originality. A Title Tag is an HTML tag that is usually situated in the web page header and allows your website visitors to get an opening idea of what is being conveyed through the whole web page content. It is also the clickable link users find on the search engine results against their queries.
Furthermore, your web page title also entails your target keyword. Or you can call them the search engine queries put by internet users. The target keywords can be divided into 4 different categories:
- One Word/Single Word Keywords
- Two Word Keywords
- Long-Tail Keywords and
A single-word keyword usually covers a small portion of your web page title. Whereas a phrase can be considered as a title itself. However, you always have to extend your Title Tag with respect to the promotional limits of the keyword. Earning user trust should be your foremost objective. You can also approach the potential synonyms for those keywords & search queries.
Keyword Research could be a challenging & time-consuming task especially when you’re addressing solutions to very odd & rare kinds of search queries out there. As such, we’d suggest you don’t ruin your web page Title Tags & visit eGoodMedia for better website SEO assistance. We’re a Vancouver-based Award Winning Search Marketing & Social Media Monitoring Company & have served many renowned businesses around the West Coast so far!
What are the Features of a Title Tag?
Moving ahead there are certain features you can’t miss while deciding on your web page titles. The search engine protocols don’t let webmasters entail random web page titles without knowing the suitability of the same. Some Title Tags are not suitable for the SERPs & against the search engine norms. You have to make sure you’re not using such Title Tags or else you can lose a sufficient search engine rank for your web information. Ensure that your Title Tag comprehends the following essential features:
1. Length of Title Tag
Besides the content body, your web page title is usually situated in the website URL & SERPs. Therefore, to make it influential & easy to catch you have to keep it short & compact. You might have seen a long web page title in the SERPs. It is not entirely visible or accompanied by a couple of dots addressing its persistence. Do you like to visit such links? Probably only when you’ve got what you wanted from that half web page title. Most likely you’ll skip that link & persuade another. After all, it is the first page of the search engine results.
The same thing happens to your website users. For remaining in the top SERPs you have to consistently review your user behavior. You have to see the circumstances for the user’s eye, only then you can perceive their concerns. The length of the web page title should not exceed 60 characters (including space) as such. Moreover, it is not advised to keep it below 50 characters too. A Title Tag smaller than usual also doesn’t provide for considerable content quality.
Numbers are not mandatory for an effective website Title Tag, however, they could be a deciding factor for an impressive Click Through Rate (CTR). Visitors want their required information to be distributed into numerous, easy to grab segments. They never like to read huge paragraphs & prefer to understand the solution in parts. Especially when they’re undergoing long-form content structures. This way, including numbers in the Title Tag, could help them figure out a befitting information structure that is well-organized & easy to understand. They will definitely like to visit you once.
Remember what we’ve discussed earlier regarding keyword phrases? You have to modify the Title Tag beyond whatever is your target keyword. If it expands your title length improperly, you can skip such keywords & see for a right synonym accordingly. Your web page title should serve as a solution to a particular search query. As such, it may consist of the focus keyword & the solution in the form of prefix or syntax at the beginning or end of the title. You have to represent it in such a way that the user assumes it’s the best solution to his or her problem.
Don’t consider it a negative word. You have to maintain & control your search engine appearance from time to time. So you have to influence your website visitors & users frequently. To rank your SEO content you have to take care of certain influential words to be embedded in the Title Tag in the prefix or syntax portion. For example, Best, Powerful, Top, Impressive, Innovative, Budding, Emerging, Modern, Contemporary, Instant, Proven, etc. You can take the help of keyword research tools like SEMrush, Ahrefs, Uber Suggest, etc. \
5. Promote Action or Decision
By promoting action or decision making through your Title Tags you can allure some of your “ready to purchase” user groups. That’s right, users as such do exist. If you’re offering a product that’s rarely available in other online stores, you can easily grab potential user attention even at the inaugural phase of your eCommerce business. Now, what are you thinking of? Probably the existence of a blog in an eCommerce website. You can surely initiate an eCommerce business along with your blogging platform. This is an age of power & open source CMS like WordPress where you can design & develop beyond the traditional constraints.
To get dedicated Digital Marketing & Website SEO support for your WordPress Project consult eGoodMedia’s exceptional online promotion team. We understand your marketing prerequisites very well and support you throughout your business improvement objectives!
How Crucial the Title Tags Are?
Although the web page titles aren’t the only factors affecting your search engine ranking, they are truly very crucial for the same. The meta tag portion of your website content not only provides for the Title Tag but also the other elements appearing in the SERPs. Your Title Tag also addresses other meta tags as such. The meta tags other than the Title Tags may include:
- Meta description
- Web page URL and
- URL Slug
The same is accompanied by the publishing date (if any). Therefore, your Title Tag becomes a very important part of your organic search ranking goal. A meta description helps the visitor figure out your writing style & the main constituents of your website content. Additionally, your website URL helps the visitor analyze the authenticity of your web page. Similarly, your URL Slug can assist Google Bots to index your information structure properly. All these components are integrated together with your Title Tag. Hence you can’t afford to neglect one!
Things to Remember While Optimizing Your Title Tag
We have already discussed the essential features of Title Tags you shouldn’t neglect. The approaching section focuses on the essentials you can’t ignore amid optimization of your Title Tags. Digital Marketing & Website Promotion often experience alterations in trends following user behavior as well as search engine algorithms. You have various aspects to keep in mind before composing your Title Tag Optimization Strategy as such. Let’s have a detailed overlook into it:
1. Context of your Web Page
The very first aspect is to examine your web page identity. Web pages vary from one functionality to another. You can not compare a Blog Page with a Contact Page & a Contact Page with a “Terms & Conditions” Page. They are commonly used to satisfy 3 different concerns. Likewise, you have to understand the context of each of your website pages to create a Title Tag accordingly. The most common categories of your website navigation could be:
- Home Page/Landing Page
- Product Categories
- Service Categories
- Contact Information
- Company Terms & Policies
- About Us Page
- Content Hubs etc
What you need to do here is to plan all your website content and consequently your Title Tags right according to your navigation structure. You can use the WordPress CMS to organize your web pages effectively. Build your content creation team and get started with your Title Tag Optimization today.
If not ready to set up a team, you can consult eGoodMedia anytime and overcome your On-Page SEO issues right away. Our amazing Website Optimization & Digital Marketing Services would let you deliver wonders to your target audience & enhance your online presence remarkably!
2. Relevance & Suitability
Make sure your Title Tag is essentially relevant with respect to your content body. If the user finds anything irrelevant or not working for his or her requirement, he’ll immediately leave your website page affecting your website’s dwell time negatively. You need to stop this. Hence you have to create a fine Title Tag for your website pages. Don’t include irrelevant keywords, prefixes, or syntax in your web page title for merely influencing the users. They’re smart enough to track the originality of the web page title these days. They have gained enough experience roaming across the SERPs for years now.
3. Maintain Individuality
Another important aspect is uniqueness. First, it lets the users figure out the creative traits in you. Second, it promotes a matter of trust consequently. A Title Tag that exhibits resemblance in accordance with a similar web page on a competitor’s website could throw a very wrong impression on the users & search engine crawlers. We’re not talking about a copy & paste strategy here. The search engine crawlers may leave you for a while but the living users won’t. Copy & paste is a different thing, but the users have senses to detect the relativity too. Make sure to use different word & sentence formation strategies.
4. Keyword Research
Keyword Research should never stop. You have to consistently work on your keyword research sessions. Devote time and examine what search queries are trending for your specified products & services. Moreover, examine how the search queries are being put these days. The voice search queries are trending like fire and going to change the future of search engine norms. Ideas like such can help you set your Title Tag Optimization Strategy effectively. To stay updated on the user search query trends likewise, you can go through our blogging section or approach other renowned platforms like yoast.com.
5. Trigger Call to Action (CTA)
This could be quite challenging. First, you have to promote a user action, second, you have to avoid being promotional. Sounds mind twister, isn’t it? The point is simple, be creative and not a marketer. For instance, if you want to establish a CTA regarding a comfortable women’s shoe, you have to come out with a web page title stating- “Do you still suffer Arthritis? Here’s the Solution!”. Now, look at this exam carefully. Did we address a product? Did we entail promotional keywords? Not at all. But, there’s a keyword that is quite famous among various patients out there. There’s indeed a Call to Action (CTA) Button embedded in the content body, however, we gave our first preference to the user concern. That’s how you need to trigger your CTA strategy through your Title Tag!
6. Don’t Be Pushy
If you’re not able to create something unique, don’t worry. The users are still inclined to information first. Even if they find the best alternative for their required answers in a single attempt, they can switch to 4-5 others on the opening search engine results. With very small data charges applied to regular internet surfing, they can probably jump to the following search engine pages too. Yes, they really do. So, you can instead work on the uniqueness of your content body. It will surely work if the users are bored with similar forms of content on the leading SERP. So, all the best!
7. Decide on your Website Category
If you’re yet to build your website from scratch you’re the luckiest one. Because conducting a double-check & detailed rectification over an ocean of databases could rob your sleep right away. Your website category & your business model is likely going to inspire you for your Title Tag Optimization Strategy in the future. You’ll get an idea of what keywords you need to research, what writing styles you should follow, how many words or characters you have to include in your web page titles, etc. Additionally, you have to make sure of your top products & services.
The more products you’re offering, the more Title Tag Optimization opportunities you’ve got. However, you always have to conduct keyword research to figure out the potential of that product. If you’re consistently creating website content or say product descriptions associated with a product that’s outdated or no longer in use, or simply out of trend at the moment, you’re surely wasting your time.
Optimizing a pool of Title Tags from the past could be challenging. You have to keep changing their appearance & identity from time to time. As such we won’t recommend you to follow up without a content marketing & management team. For better support, you can consult eGoodMedia and enhance your content marketing strategy from top to bottom. We’re a highly renowned Internet Marketing & Website Optimization Company just waiting for emerging business owners like you. Let us know your concern today!!