Are you planning to create redirecting URLs to generate added opportunities for a better search engine ranking of your website? Redirects retain your website visitors and don’t let them switch to other URLs on the SERPs for solutions to their queries. Hence, redirects can safeguard your website traffic and give you an opportunity to attract new users and customer engagement on your website. The marketers need to optimize and maintain their web page ranking on the search engine results and that, they must undergo various SEO practices for better outcomes.
SEO consists of various marketing operations associated with the website directly or indirectly. Redirecting URLs can also contribute to enhanced SEO results for your website and you must figure out the different web pages that need to be redirected in this context ahead of time. Redirected URLs address a particular web page issue that doesn’t let your website visitors find what they are looking for. In this article, we’ve thoroughly discussed these URLs and the different ways they’re going to affect your website SEO efforts.
Likewise, we have discussed the various types of redirects you can use to represent multiple web pages on your website. We’ve distributed this post into the following parts so that you could grasp detailed knowledge about the subject. Take a look:
- What Are Redirecting URLs?
- When Should You Make Use of Redirecting URLs?
- What Are the Different Types of Redirects?
- How does Redirecting URLs Impact SEO?
- SEO Mistakes to Avoid Amid Implementing Redirects
- Final Thoughts on Redirecting URLs
These URLs can contribute to your SEO goals and therefore you must consult a trusted SEO Company to know if your web page redirect plans integrate with the current Google search standards perfectly or not. You can visit eGoodMedia anytime and consult our skilled digital marketing team to share your SEO and social media marketing concerns right away!
What Are Redirecting URLs?
Your web pages can’t remain active throughout the website’s life. They are going to be temporarily or permanently shut at a specific point in time. To replace its accessibility you can forward your website visitors to other URLs or new web pages that you’ve created for user convenience. This type of URL is called Redirecting URL and you can retain the customer engagement on your web pages using this technique in case your existing web page is temporarily inaccessible due to some reason.
User experience is an indivisible factor to consider while planning for web page ranking on the SERPs. Though it is a sub-concept of web design operations, it also contributes to the SEO strategies the digital marketers create for website promotion. There are different types of URLs you can create like the 301 redirect URL for your website, but you must decide on your leading requirements before applying any redirect to your web pages. These different types of redirects can help you create different types of URL messages for your visitors.
The 301 redirect is a famous web page URL that suggests the website visitors move permanently to a new URL related to the same topic and subject as available on the old one. It doesn’t allow the users to get back to the old web page once they’re redirected to the new one. Here’s a quick process that the users undergo reach out to such URLs on your website:
- Users access the old URL first
- After that the 301 redirect takes place
- URL rewrite process starts
- URL hits the server consisting of mod_rewrite ISAPI_rewrite functions
- New URL then points to old URL
- After that old URL pulls the original code that’s further displayed in the new URL
As such, the 301 redirect URL works and you can forward your old web page visitors permanently to the new web page. There are many other redirect URL functions you can suggest to the users and let them retain them to explore your website further. You can contact eGoodMedia for more revolutionary SEO and online promotion ideas for your website. Our Award-Winning SEO Company can assist you through your digital marketing project exceptionally!
When Should You Make Use of Redirecting URLs?
There are multiple answers to this question because you can find different Redirecting URLs for different web page issues. But, first, you need to find the issues related to your web pages. Besides website users, you can also forward the search engine crawlers to your new web pages with the help of redirecting. Hence, you must understand the importance of it and the moment you need to make changes to your web pages accordingly. In this section we’ll thoroughly discuss the different situations in which you should use Redirecting URLs for your website:
1. New Domain
The leading situation is when you want to create a new and different domain for your website. Besides, you also have to transfer all your website data to the new domain. As such, your old website URLs aren’t appropriate for your website users, whether new or old. The new domain or web page address is often going to consist of new content or enhanced content, therefore, you must make changes to the landing URL. You can also change the name of the subdomain if you want to in this context.
2. Consolidating Two Websites to One
Not just two, if you have more than two websites representing different categories of businesses you run, you can consolidate their respective URLs also to aim for a single web page you want to rank. There are different types of redirects to consider for your website SEO purpose and you need to find them for better digital marketing performance. Following this situation, you can easily redirect various URLs to a single domain that represents the main internet spot for your online businesses.
3. An Outdated eStore
If you’ve got an old eStore also, you can decide on a new location for your customers and business followers to reach out and make purchases. In this situation, the products or services you sell through your online store become out of stock or relate to a new source on your subsidiary website. Until the stalk recovers, you can redirect the web page to another one for better user engagement and trust. You can also do this in case having a partnership with an eCommerce company amid running a personal blog yourself. However, make sure that the other source of the Redirecting URLs has an exceptional quality.
4. Seasonal eStore Pages
Certain products on an eCommerce store are supposed to be seasonal and their stock is over for a temporary time period. At that time you can redirect your website visitors to other related websites so that they don’t doubt your brand value or your business model as they are one of those few customers who prefer to purchase products that are off-season. However, you can continue to sell the other normal products on your website. You have to specify the unique Google searches for the relative types of products out there.
5. Old Pages
Even if you’re not planning to get a new domain for your online business, you can represent other new web pages on your existing website to be your new source of Redirected URLs. These types of redirects don’t let you create a new website and buy a new domain for your business. Old web pages mean old content and you’re not supposed to add that old content to the new URL as such. You can create updated content and corresponding URL title for your new URL where you want to redirect.
Besides, you can also redirect the web pages no longer useful as per the specific Google Searches associated with your online products and services. A Google search is the basis of your website SEO campaign and your keyword research efforts. Therefore, we suggest you pay attention to contemporary searches and user queries and create your content accordingly.
You can also consult eGoodMedia for dedicated support and assistance for your website promotion campaign. We’re a skilled and experienced SEO Company and our digital marketing experts strive to help your website rank exceptionally on the search engine result pages!
What Are the Different Types of Redirects?
Moving forward you might be interested to figure out the different types of redirects essential for your web pages. By understanding these redirects thoroughly, you can easily decide what to implement to your web pages to retain customer engagement. There are various purposes that online marketers want to fulfill through redirecting certain web pages to other URLs. Most of these purposes contribute to better SEO and search engine ranking of your website. Enlisted are the different varieties of Redirecting URLs you can create for your web pages:
1. Server-Side Redirects
These Redirecting URLs are often created to represent some sort of server issue associated with your existing URL. Each website out there has a server that consists of your website database. You can approach a hosting service provider or a trusted Website SEO Company to manage potential hosting support for whatever resides on your website. The server-side redirects are created to forward your website visitors to a web page that doesn’t have any server issues. That means, it loads properly, displays everything essential, and provides full accessibility to the web page functions if any.
Server-side redirects are further divided into the given below categories that are essential for the web pages:
- 301 Redirect: the redirect suggests to your website visitors and search engine bots that the web page is no longer active for use and permanently forward them to the new web page.
- 302 Redirect: the next redirect category reflects the temporary movement of your website visitors to other web URLs. In the meantime, the marketers and designers perform certain modifications on the primary web page.
- 303 Redirect: this redirect class is very similar to the 302 temporary movement class of redirects. It also redirects the users to a similar web page for a particular time period but doesn’t let the browsers create a new cache memory for the same.
As such, there are other different sorts of Redirecting URLs you can create for your web pages as per your web page requirements related to the server issues associated with your website.
2. Client Based Redirects
The second category of redirects takes place on the web browser used by your customers and clients. The webmasters in this case have no control over specific server behavior and therefore, are redirected to the right web page address suggested by the website marketers. For example, the user’s browser is not able to access the .htaccess file on your website server and needs to be redirected to a considerable page. Client-based redirects are further divided into the following categories:
- Meta refresh redirect
- Delayed meta refresh redirect
- Crypto redirects etc.
So, these are the different types of redirects you can implement to your web pages and safeguard the user interest and participation in your website functionalities. For added SEO assistance and support for your online marketing campaign, you can reach out to eGoodMedia anytime. We’re an Award-Winning SEO Agency in Vancouver helping emerging online businesses grow their presence on the SERPs!
How does Redirecting URLs Impact SEO?
The main objective of Redirecting URLs is to retain website traffic and user engagement on your web pages so that a considerable rank on the SERPs could be acquired. That means these redirects help to improve search engine optimization (SEO) for your website. Mentioned below are the different ways these URLs impact website SEO that you can follow:
- Redirect leads users to a better web content page
- Redirect leads to user engagement on your website
- The Redirecting URLs maintain website traffic on your web pages
- Maintain web page rank for Google search results
- Forward the search engine crawlers to your new web pages
Following this, you can maintain your web page’s search engine presence for a long time and let your website visitors use your website functionalities as they used to before. Talk to our digital marketing experts at eGoodMedia today and let us know if you’re facing an issue regarding your SEO operations. We’re a leading Search Engine Optimization (SEO) Company providing for different online businesses around the world!!
SEO Mistakes to Avoid Amid Implementing Redirects
Creating redirect URLs is a part of your SEO strategy therefore you need to take care of certain SEO mistakes that your website can’t afford to experience through your digital marketing campaign. Given below are the different SEO mistakes in this context that you’re supposed to overcome. Take a look:
1. Not Setting Up Redirects in Advance
While migrating a website to a new domain you must make sure that you’ve already set up Redirecting URLs for your target web pages or else you can face problems organizing your website server or database for the new web pages. This may affect your existing traffic levels drastically within a couple of days or even hours if your web content provides for huge regular traffic. The new website address is being crawled and indexed earlier and therefore could confuse the crawlers to differentiate between old and new web pages.
Following this, the reason for the duplicate web page takes birth and Google does not rank your web pages perfectly. So, you need to create all your web page redirects in advance.
2. Redirect to Irrelevant URLs
Your old web pages must relate to the new ones you’ve created. The aim of redirection is not to divert user attention from one subject to another. Though you can make certain modifications to your web pages, you should not mislead the visitors to a completely different sort of subject. Irrelevant URLs are often created to manipulate a specific product or service promotion on the web pages that lead to a wrong SEO strategy for your online business. You must consider the Google searches for which you’ve created your new web page content.
3. Generating Redirect Chains
Remember that redirects must be triggered on a single web page and should not consist of multiple promotional breaks along the user journey. The marketers often use such techniques to push purchases on other web pages of the website or new domain. However, it is a clear black hat SEO strategy that’s not going to help your web page rank better in the long run.
You can also stay conscious of enhanced redirect latency, URLs within the sitemaps or internal links, and carrying existing redirects at the time of website migration to a new domain. Better Redirecting URLs strategy can lead to better website SEO outcomes that are essential for your website to grow exceptionally on the search engine results pages.
Final Thoughts on Redirecting URLs
We hope this post truly helps you perceive the core concept of Redirecting URLs and how you can implement them effectively to your web pages for an extraordinary SEO outcome for your online marketing goals. You can approach more advanced SEO and social media marketing tactics to raise your website’s presence over search engines by visiting eGoodMedia. We’re a result-oriented SEO Company in Seattle looking to serve your web promotion objectives. Just get in touch!!