Looking to grow your business using Facebook messenger? If yes then you have landed on the right article where we are going to highlight some important tips that you can use to scale your business in the competitive market space.
Facebook Messenger is one of the most important messaging apps brands use to connect with customers worldwide. Every month, businesses exchange more than 20 billion messages with people on Messenger.
Messaging is now a preferred way to talk to a business when it comes to customer service. Some 64% of people across age groups say they’d rather message a business than call or email. But messaging apps aren’t just support tools. Many businesses have used Facebook Messenger marketing to drive results across the customer journey—from building awareness to securing sales.
In this guide, we cover how to use Facebook Messenger for all your business needs. Plus, we include tips and best practices for your next Facebook Messenger marketing campaign.
If you are looking to grow your Instagram business page followers then make sure to check our blog on 8 Tip To Increase Instagram Business Page Followers In 2020
How can you use Facebook messenger for your business?
Build a Chatbot
You can build your first chatbot in less than using various popular chat builder platforms like MobileMonkey, chatfuel, Botsify, and more due to its easy to use chatbot builder that requires no coding whatsoever.
MobileMonkey uses OmniChatⓇ technology and chatbot marketing automation to instantly connect customers and prospects to brands through Facebook Messenger, as well as native web chat, SMS text messaging, and other popular messaging apps, all from one platform.
Widgets and a drag-and-drop interface make it simple to combine images, galleries, animated GIFs, questions, forms, text, and more. The first thing to do is customize a Messenger bot that will greet the people who message your page. Use your welcome Messenger bot to gather a bit of info from your visitor. What are they looking for that you can help them with?
Then, you can use the Facebook profile info that you automatically capture, as well as the additional data you collect to save custom attributes to your Messenger contact customer profiles. And you can use custom attributes to create audience segments for tailoring your messages.
Plus, you can select from a huge variety of templates to supercharge your Facebook Messenger marketing power. Choose the chatbot template that best matches your goals, tweak it according to your preferences, and you’re set.
Set Up Automated Responses
These instant-replies are a key part of the new-and-improved Messenger that businesses love. Automated responses will save you and your inquiring customers a ton of time by providing them with pre-loaded, automatic responses to specific questions.
You can automatically send users a response letting them know that you’re currently away but will respond as soon as you’re back, or provide instant contact information options for anyone who needs them. You want to take advantage of these automated responses. They give customers the information they need fast and save your team some time managing the messages, too.
In order to enable them, head to “Settings” and then find “Messaging” again. Scroll down and you’ll see “Automated Responses.” Once you click, you’ll be able to see a large number of different automated responses that you can customize and enable, which include the option to add CTA buttons like “visit website” or “book appointment.”
Build trust in your brand
It’s simple. If your company is open to dialogue, your company is easier to trust. And that trust can be earned on reputation alone. In a poll by Facebook, the majority of people who message businesses say that the option helps them feel more confident about a brand. Just knowing messaging is available is enough for some customers.
Imagine you’re about to make a big purchase. If you have to choose between a company with support and another without, which would you pick? Which one would you return to? Unsurprisingly, once people start messaging businesses, it often becomes their top way to contact businesses.
Start Generating high-quality leads
When someone reaches out to you on Facebook Messenger, it creates an opportunity for your business to follow-up. Each message exchanged is a chance to learn valuable information about a customer that can help build a long-term relationship.
Once your business has responded to an initial message, there are several reasons why you might want to re-contact this customer in the future. And now that the channel is open, you can. The follow-up to make a special offer, anticipate a need, introduce a new product or service that might be relevant, etc.
Increase the intent to purchase
The option to message your business earns customer trust. And trust makes it easier for customers to shop. In a Facebook poll, 65% of people said they’re more likely to shop with a business they can reach via chat.
Other times, people are one question away from making a purchase. By using Facebook Messenger to simplify the question-and-answer exchange, your brand can help customers make shopping decisions. And get them further down the funnel. Which is a win-win.
Engage participants during the event
Another way HubSpot uses Facebook Messenger is to send important information and reminders about events that people have signed up to. Similar to the example above, they found that the response rate on Facebook Messenger was significantly higher than that on email.
Here’s a recent experience I had with HubSpot:
- I signed up for their Four Days of the Facebook event through Facebook Messenger (which felt much nicer than filling up a form).
- The day before the event, they sent me a reminder with links to add the schedule to my calendar app.
- During the four days, they updated me about the day’s talk and sent me a link to watch the session online.
- At the end of the four days, they followed up to ask if I enjoyed the event.
The entire experience felt smooth and appropriate for an event on Facebook. And it works well for events that are not on Facebook, too. For example, for their offline events, HubSpot made use of the Messenger code to allow attendees to receive real-time updates through Facebook Messenger.
With a tool like ManyChat, you can create subscriber lists and broadcast messages easily. Broadcasting messages is very similar to sending an email. Just type your message, add attachments, and send.
Increase the Reach of your content
Besides pushing content to your followers, you can also use Facebook Messenger to help your followers “pull” content to themselves. There are many great examples of this use case on Facebook Messenger. Companies like Whole Foods Market, Food Network, and TechCrunch have Messenger chatbots that can help their followers find articles that they want to read. For example, this is what it looks like when I try to find articles related to Elon Musk on TechCrunch, using their chatbot
This turns things around for content marketing. You now have a non-intrusive way to deliver personalized content to your target audience. If you are considering this strategy, here are some best practices, according to Ana Gotter on the Social Media Examiner blog
Creating a chatbot that allows your followers to search is a little more complicated than creating a chatbot that simply delivers content. But tools like ChatFuel, ManyChat, and Botsify have guides and templates to help you. If this strategy excites you, I would encourage you to have a go at these tools and see what you can do with them.