Are you astounded by the rapid search ranking advancement of your online business rivals? Do you find their website SEO approach quite interesting? Do you want to know how they do it? Then get a notebook as there are not just one or two ideas out there. Website SEO is a pool of ideas & techniques that affect your internal as well as external website ranking efforts. The goal is to acquire as high website traffic as you can. It will consequently affect your search engine rankings. Ranking a specific web page can also bring you many fresh users & visitors to see your leading products & services.
The idea is to convert such website pages into potential Content Hubs. Content Hubs create a network of internal links so that the visitors could reach your target web page from different subpages. However, to build such a network you have to hold patience & grow your content district. In this context, we’re going to talk about Content Hubs & how they could become a notable part of your SEO strategy. Here are the main highlights of the topic:
- Introduction to Content Hubs
- Search Optimization Benefits of Content Hub
- How to Build Powerful Content Hubs?
- Conclusion of the Study
Content Hubs are not the ultimate solution to your website SEO goals. Without ample Off-Page SEO efforts, you can not bring organic traffic to your website. And when they don’t even visit your website, what’s the meaning of such an internal linking campaign?
At eGoodMedia we take care of your website’s Off-Page SEO & Link Building status to cater to your On-Site efforts. If you’ve got an Off-Page SEO difficulty as such, you can approach our award-winning Website SEO & Marketing services & nurture your online promotion exceptionally!
Introduction to Content Hubs
Content Hubs are nothing but the target web pages of your website. The reason why they’re called targets is that you need to highlight a specific product, service, or piece of information through such pages. Moreover, such website pages encourage you to approach many unlinked opportunities for backlinks that represent your brand name, leading products, or services. Hence, they also encourage you to enhance your Off-Page SEO strategy in the long run.
A Content Hub is created taking into account 3 fundamental constituents of your website content. If you understand these 3 constituents properly you acquire the initial blueprint of your content creation plan. Just take a look:
Pillar Page
The story begins with your target page. You can also call it the pillar page. The pillar page is not expected to explain the content in a comprehensive form. You only need to summarize the content along with the points linking to other website pages consisting of precise knowledge about the same. All those comprehensive website pages trigger your pillar content.
Sub Pages or Clusters
The second essential component of your Content Hub is the subpage to which your Pillar Page is linked. There are always multiple subpages associated with the pillar page. As such, they form a part of a link cluster positioned around the pillar page. Sub Pages are a comprehensive explanation of the pillar page components. You have to make sure both the pages are interrelated.
Inter-linking
Without inter-linking, you can’t create a Content Hub. The hyperlink you put on multiple sub-pages lead your visitors to the pillar page & vice versa. The visitors who reach subpages from the pillar page are usually in search of knowledge & information. Whereas the visitors reaching your pillar page from the sub-pages are often looking for your products & services.
Internal linking is an amazing On-Page SEO Strategy that lets your website users roam across your fine web pages. However, it may take an adequate amount of time for you to create a network as such. Hence, eGoodMedia undertakes to split your business overload & offers the best Digital Marketing & Search Optimization services in Vancouver & Seattle. We’ve assisted many renowned & emerging entrepreneurs globally so far!
Search Optimization Benefits of Content Hub
Since Content Hub is also a part of your On-Page SEO Strategy, it provides for your overall website SEO performance. Besides your content creation structure, Content Hub provides for other marketing goals leading to exceptional website traffic & search engine ranking. Enlisted are the foremost reasons why Content Hubs are good for your website SEO growth:
1. Improves Link Authority Collectively
Link Authority denotes the potential of your website page. The web pages with higher backlinks attain higher Link Authority. Assume a Pillar Page holding the top Link Authority on your website. It will surely enhance the subpage cluster in your Content Hub & let other website pages grow simultaneously. Moreover, as your website pages are embedded in a cluster, they collectively get the benefits from each other’s backlinks. That’s how the link authority of each web page gets improved & affects the overall DA of your website.
2. Promotes User Engagement
The reason why user engagement is important is that too much bounce rate could affect your website SEO badly. User engagement always throws a positive signal to the search engine crawlers. Google understands that your website content is quite interesting & considerable for the search queries and consequently puts you on the top SERPs. Your website’s Content Hub works as a potential user engagement tool. It distributes the Hub Page into different informative sections your users can visit to know more about a specified product or service.
One thing that we’d like to suggest here is that you should always make sure of the readability of the content. User engagement is only possible when you bring an easy & simplified form of information. Don’t make it complicated for the reader to understand what you want to convey. When they develop an interest to go further with their information quest, they’ll provide the best user engagement for your website SEO objectives.
3. Promotes Topical Authority
First, you have to understand the meaning of a Topical Authority. You can understand this better if you’re running a single niche website. Maintaining a single niche website blog you often come to experience the need for content clusters. For example, if you incorporate a food blog you have to make content clusters related to- Italian Food, Mexican Food, Thai Food, Japanese Food, Eating Habits & Awareness, Restaurant Reviews, etc. All these topics are interrelated & could create separate Content Hubs.
This may enhance your Topical Authority as search engines always try to recognize your website category to rank you appropriately. If you’ve entered into a rare niche you can rapidly grow your online presence by creating your special Content Hubs. Just keep exploring!
4. Organization
Content Hubs gives you the opportunity to grow your online business’s worth & popularity as both internet users & search engine bots consider well-organized content to be a reliable factor representing your identity. Everyone likes to read an orderly piece of information. It helps search engines to acknowledge your business model & to rank you consequently. It also helps them to explore the internal elements of each of your website blogs properly. Therefore, it is advised that you must create your Content Hubs & promote a proper system & order for your website’s information structure.
Following this, you can understand how crucial a Content Hub could be for your website SEO. There’s so much more to learn regarding your website SEO status that you can miss out on. Let eGoodMedia support you with your Internet Marketing & Social Media Monitoring concerns perfectly. We’ve got the best revenue-generating Website Optimization team to cater to the emerging business owners around the West Coast!
How to Build Powerful Content Hubs for Your Website?
No matter how influential your web content topics are going to be, no matter how substantial your plan for Content Hubs Organization is going to be, you have to put all of them on the barbeque. Without appropriate actions, you can’t execute your master plans.
And, as long as you don’t execute your plans you can not reach the exceptional. You’re going to remain on the same level you’ve started with. Growth is the nature of business & you need to keep moving whether accomplished or failed. Given below is the orderly guide to your Content Hubs Strategy. Let’s dive through it!
1. Start with Hub Pages
If you start with the Sub Pages you’ll probably mess things up especially if you’ve got a plan to establish so many numbers of Pillar Pages. Certain single niche websites use to carry even more than 10 subtopics. For example Lifestyle Blogs. It can include- Travel, Living Cuisine, Fashion, Places, Accessories, Hobbies, Non-Stock Photography, Health & Fitness, Grooming & Hygiene, and more. You can create Content Hubs on all such website pages.
To note down all such topics you can review the competitor websites & try to think about appropriate synonyms for the topics. Being unique is your initial foundation of strength. Alternatively, you can make use of the Ahrefs Keyword Explorer to figure out multiple topics related to your niche. Let’s see how:
- Visit the “Ahrefs Keywords Explorer”
- Search a popular topic related to your niche
- Put the keyword in the “Search Bar”
- Set your “preferred location” if any & search
- You’ll be redirected to the “phrase match” report
- You’ll be available with different ideas to execute your Content Hubs Plan
- On the result page, you can assess search volume for each result
- You can also check click rates for all ideas available in the result
- Don’t go for each idea pointlessly
- Check for the informational intent as per your Hub Page
- Review the search traffic for each alternative you select
- Observe the extent of the topic & make sure it is broad
Checking for the informational intent of the topic is very important. Sometimes you can select a topic that’s relative but not very informative. That simply means it doesn’t support an adequate number of subtopics you can create your cluster out of. Additionally, you must review the search traffic associated with the corresponding Pillar Page. So, get started like that!
2. Over to Sub Pages
Subtopics are the other half of your Content Hubs building strategy. As such you can’t overlook them. You have to choose the right pillar pages to proceed with your potential subpages. Moreover, you have to ensure that the subtopics are closely related to your Hub Page topics. If you choose a Content Hub addressing Chinese Food, you shouldn’t include Chinese Kitchen Decor as one of your subpages. So the point is to stick to your Content Hub trait. Here’s how you can find the best subpages for your Pillar Page:
3. See for the Top Ranking Pages
For this, you have to list down a specific number of sub-pages you want to create for your pillar page. Let’s take the example of a Shoe Manufacturing Company. A pillar page could be like Women Shoe Manufacturing followed by subpages comprising- Ladies Slipper Manufacturing, Womens’ Leather Footwear Manufacturing, or Ladies Boot Manufacturing, etc. Moving ahead you have to check their relative traffic. You can make use of Ahrefs Keyword Explorer as such.
4. Examine Other Top Rank Pages
To do this you have to put your Pillar Page Keyword in the Ahrefs Keyword Explorer & then go to the “Also Rank For” option to review the extended results beyond the initial list of top 10 or 20. The Ahrefs User Interface initially represents the top 10 subpage results for your Hub Page finding. You can create many clusters if you find the best alternatives of subtopics out there.
5. Use Wikipedia
Wikipedia is a renowned source of information and you’ve got millions of Hub Topics along with their relative Sub Topics on Wikipedia. If you’re yet to start with your content writing session you can make use of this amazing platform to get your content ideas. What you simply need to do is to reach Wikipedia by typing your main topic along with the site code “site:wikipedia.org” in the Google Search Bar. You’ll be redirected to the Wikipedia web page carrying your Hub Topic. You can simply approach the “table of content” there to select your favorite subtopics.
For more information regarding website analytics & keyword research for your Website SEO Strategy you can contact eGoodMedia’s expert team. We’re a famous Website Design & Marketing Company based in Vancouver providing for your online promotion goals exceptionally!
6. The Hyperlink Stage
Interlinking between the Sub Pages & the Hub Page is the ultimate objective you have to fulfill. You can make use of a custom table of content to do so. A Content Hub Layout featuring such a table could grab fine user attention. Moreover, it will help Google Bots easily recognize the same as your Content Hub. However, you can also proceed with the ordinary links on your website page. You should better review your campaign budget ahead of time. Here are the things you have to keep in mind:
- Make sure that each of your subpages links back to the corresponding Hub Page
- Remember to link your Hub Page to all the predetermined sub-pages
- Keep track of the existence of all the sub-pages in future
- Make sure to make changes to the dead or non-live URLs or simply remove them if not in use
- Keep looking for additional options of sub-topics that emerged recently associating the Hub Page and add via Hyperlink
- Double-check to see for inappropriate Hyperlinks
This way you can strengthen your Content Hubs building strategy for a long time period. Website promotion is an on-going process that allows you to rest but not stop. As long as your website exists you have to nurture its status in the search engine results. So keep growing!!
7. How to Accelerate
Although you’ve come across all aspects of your Content Hubs building strategy you have to undergo a long time to set up your content writing components. Content Writing is indeed a time-consuming process and when we’re talking about internal information structure, there’s no place for copying & pasting. Google’s initial algorithms like Panda & Penguin don’t allow webmasters to promote plagiarism through their content collection.
Google is very strict regarding the quality of your website content and therefore you can’t take a shortcut to organize your Content Hubs. Instead, you can enhance your workforce. Build a content writing team for your workplace premises. The more content writers you’ve got, the more Hub Pages & Sub Pages you can produce in a specified time period.
To build your content writing team you can approach your HR department & create a budget for additional office assets like computer systems & furniture, etc. Always consult your business advisors & shareholders before expanding your workforce.
Another alternative you can approach is to consult a Content Management or Digital Marketing Company that could undertake all the duties & responsibilities on your behalf & let you focus on other elements of your business setting.
Conclusion of the Study
We hope this article helped you get detailed insight into the creation & maintenance of your website’s Content Hub. Offering various channels of information to your website users is indeed a considerable technique through which you can gain user engagement. At eGoodMedia we love to discuss different sorts of solutions for your digital marketing & online website promotion concerns. If you’ve got an issue, we welcome you for a decent consultation. Let us know!
