Your website traffic is your doorstep to success on the internet. Web developers introduce many innovative things to their website designs to acquire potential website traffic. Your business plan could also be a deciding factor in this context. Initially, Facebook was created with a plan to generate maximum traffic out there. The concept was simple, to rank top in the search engine results and provide for numerous social networking seekers. Now we can see where Facebook resides. Though lots of other social networking handles have acquired the leading SERPs today, Facebook doesn’t need to shine out of a single keyword. It’s a social networking giant.
The same thing applies to other emerging websites. You have to establish a strong relationship with your website’s organic traffic. For this, you have to decide on a unique business plan where you could be a preferable choice for millions of internet users. However, today there are large markets available on the internet for every kind of product and service. You can face adequate competition for whatever business plan you need to introduce.
But who cares about the competition. You’ve got millions of blogs to follow to achieve proficiency in your web development goal. At WSAI Technologies we share important pieces of information on a regular basis to guide lots of web development learners & beginners. Through this post, our expert team aims to teach you a specified aspect of SEO. You will learn:
- What does organic traffic stand for?
- How important is organic traffic for your website?
- 10 SEO tips to enhance organic traffic
Learning is the only solution to all your website growth issues. To establish a name that your internet visitors build a separate fab base for, you have to bring innovation which is not possible without the right knowledge & training. Let’s start with the post.
What Does Organic Traffic mean?
Website traffic has different sources. You want your website users and visitors to come from different mediums to enhance your SEO ranking. The Google bots rank you on the basis of the multiple sources you’ve approached to get traffic. It depicts your internet marketing skills along with web development. Based on different sources, website traffic can be divided into the following categories:
- Direct Traffic
- Paid Traffic
- Organic Traffic
- Social Media Traffic
- Referral Traffic
Organic traffic is the traffic that approaches your web pages & domain address through the way of search engine queries. There are 3.5 billion Google searches per day. And this number is just going to rise in the future. Additionally, you’ve got other renowned search engines like Microsoft Bing & Yahoo. Now you could imagine why search engines are considered the greatest source of online traffic.
Additionally, emerging search engine features like Featured Snippets, People Also Ask & Search Engine Ads have encouraged more organic traffic over time.
Importance of Organic Traffic
The importance of organic traffic is embedded in the fact that search engines are never going to shut. Before Google, Yahoo & Bing people often had to visit a library or organize their own household library to get information on a particular topic. Even after search engines got the internet, people had to visit the nearby cyber cafe to simply ask a question. The revolution of organic traffic is properly introduced by smartphones. Let’s entail the importance of organic traffic in a precise manner.
1. Organic traffic is ever-growing
The smartphone market has brought a fine portion of organic traffic for budding website owners. Following which Google introduced the famous Mobilegeddon update in the year 2015. Though it was quite a challenge for the corresponding webmasters, they learned how to create a website accordingly over time. The thing is that organic traffic is consistently finding ways to the potential websites for the sake of information, products & services and you need to remember that.
2. Organic traffic is targeted
It is the most notable feature of organic traffic. Other sources of website traffic are non-targeted. For instance, let’s consider a referral link. A referral link drives the visitor from one web page to another, though the visitor hasn’t decided to visit there initially. This means referral linking may lead a visitor to a web page he never wanted to. Inorganic traffic, the users are clear about where they want to land. Additionally, SERPs are filled with links to the landing pages that are often considered a target web page.
3. It relates to website integrity
Many websites are involved in insecure accessibility measures like promoting web pages with malware & viruses and using black hat SEO strategies to grow out. All these activities require internal & external linking to a great extent. Though web pages available in the SERPs may also lead to unreliable results, the chances are comparatively low. Therefore, internet users prefer search engines the most. The websites on the first page of SERPs are usually trustworthy.
This way we can consider organic search to be a major source of traffic. However, achieving organic traffic is not a one day show. If you have started as a new webmaster you could face problems to achieve your objectives. The proceeding section of the article is a dedicated guide to suggest important SEO tips to improve your organic traffic. Keep going!!
10 SEO Tips to Improve Your Organic Traffic
The fundamental foundation of organic traffic to reach your website is your website content. People visit your website for information. Information can be available in the form of blogs, vlogs, advertisements, product descriptions, classified ads, social media posts, forums, Q&A, and more. Different forms of content encourage different kinds of websites, like Wikipedia, Quora, Pinterest, Facebook, etc. Now, you are going to be a part of the jungle. You also have to employ a certain form of content in your website & have to maintain it often.
Additionally, the enlisted SEO tips will help you capture potential organic traffic for your website landing pages & other target web pages. You can do better for your web development goals. You just need a little push of information and awareness. Here are the tips:
1. Enhance your existing content
First, you have to strengthen what you’ve already got. New webmasters often write and forget. You have to analyze the worth of your existing website content. For that, you can make use of corresponding tools like Ahrefs Content Gap. The tool is used to study the performance of a web page on the basis of content available on it. You can simply use 2 URLs of top-ranking pages for a specific keyword. Then you have to put your own web page that you want to rank high. This technique will help you find out the keywords the other pages rank for but you don’t.
As such, you can analyze if your keyword selection is worthy enough. Moreover, you can add some important sub-topics to your website blogs and guest posts considering those keywords. Secondary keywords are sometimes very beneficial to rank your web pages and bring organic traffic, you just need to find out how and where.
2. Add table of content
Adding a table of content could help you impress the google bots right away. It is a modern strategy to enhance the quality of your website blog or article. It is quite popular among both the human visitors & search engine crawlers. It gives the users an initial insight into what your information is going to depict. The second amazing thing is that you don’t need to learn extreme web designing principles, coding & language to apply one. Today you’ve got powerful open source content management systems like WordPress.
So, all you need to do is to install a dedicated plugin. To get started with WordPress, you can follow these simple steps:
- Install a preferred plugin or another option you think fits
- When activated you can visit the ‘Settings’ on your dashboard
- The settings menu will drop down to the ‘Table of Contents’ option that you need to click thereafter
- The same will lead you to a page where you can decide on your general settings like positioning & label, etc.
- For added convenience, you can ‘enable’ or ‘disable’ the table of contents for further blog posts on your website
Table of content is not suggested for short articles with a small number of headings and subheadings, however, you can perform corresponding settings whenever you want. Tables of content help your visitors scroll through their favorite parts easily in long articles. Therefore, it is an important SEO strategy to enhance organic traffic.
3. Approach old backlinks or reclaim
Website traffic keeps growing on specified web pages or information. There could be a guest post you have on a renowned website you want to relive. As such, you can request your previous webmasters to re-post that blog on their web pages. You can simply email all of them using a bulk outreach tool like reply.io or BuzzStream. For this you have to organize a decent email conversation with a couple of messages in the queue. Remember that you know these webmasters from an early time so you don’t need to force them to link back to you.
You can also approach them if you want a fresh backlink to a recent web page. For this, you have to create a new form of conversation which is free from a request and represents your new writing skills & notable samples. If interested, the webmaster himself/herself approaches you back.
4. Enhance your internal links
Organic traffic is targeted and always approaches trustworthy web pages and domains. But that doesn’t mean you can’t think of an effective internal linking & external linking strategy. Both of these strategies have equal importance in generating organic traffic for your website. Talking about internal links, you can expect better results considering fresh pages. If you think your old internal linking network wasn’t worth it, link back to new & innovative web pages. You can also conduct detailed research to analyze your new blogs and articles & their online performance. Though organic traffic is related to search engine queries, you can give your visitors a better reason to stay and explore your website further.
5. Use your blogs as vlogs
Who says Google is the only search engine available. Following a notable rise in the video content seekers across the globe in the last few years, YouTube has emerged as an individual search engine to provide for information in the form of motion pictures. You can find many websites linked to their YouTube channels to serve different aspects of information available to them. But how effective you can consider this strategy to be.
You may wonder if it can be effective to use the same information to link your website blog and YouTube vlog together? Absolutely not. However, you can change the structure of the information while creating a vlog. In simple words, if you want to repurpose your blog posts into YouTube videos to enhance your organic traffic, you can do that by creating a smaller version of your blog posts. Videos are never detailed, especially containing information. The number of short videos on YouTube is higher than the long videos. Or else, YouTube could have become a twin of Netflix.
6. See for potential backlinks for your content
Your content could either be of average quality, however, you can expect a do-follow backlink from a referring domain. You just need to follow the right techniques. Link building is also an off-page SEO skill the budding webmasters look to enhance. Not just webmasters, lots of digital marketing professionals need to learn various aspects of link building as it may bring fine organic traffic for the client’s website. The first thing you always need to ensure is that the external link must be a do-follow one. A no-follow link won’t help you acquire the top SERPs, resulting in poor organic traffic.
The second thing you have to ensure is to make use of the right keywords. The right keywords don’t mean keywords with high volume alone. You can check the SEO difficulty, competition & Cost Per Click (CPC) related to that keyword as per your information requirements. If you’re going for guest posting, you can’t expect a do-follow link from a high-level webmaster, if your content quality is average. So act accordingly.
7. Run annual content audits
Content audits are really important as they project your writing performance and its impact on your website traffic. The best way to run a content audit is to conduct it concurrently. WordPress provides dedicated plugins to help you out. YoastSEO is a popular content audit tool that simultaneously provides you with your writing drawbacks amid your content writing duration. The main highlights YoastSEO cover during your writing session are:
- SEO title length
- H1 heading
- H2 heading
- H3 heading
- Keyword Stuffing if any
- Common keywords
- Meta description
- Meta tags
- Image or video submission
- Internal links
- External links
- Focus keyword
- Preview of your snippet and more
Even after passing all these parameters, certain blog posts fail to achieve favorable organic traffic. In that case, you can need to conduct annual content audits. No, you don’t have to hire someone to do so. There are specialized tools available online, where you could get an instant report of your content performance. You can try Neil Patel’s Uber Suggest for accurate results & suggestions.
8. Use images to backlink
Organic search is always supported by Google images. Just like websites, Google SERPs have their navigation structure comprising Shopping, Images, Maps, News, Settings, Tools, and more. All these google images target specified web pages and domains. If a user likes a specific image, say a sports shoe image, he could often visit the source of the image to figure out detailed specifications of that shoe. This way, your website can get a new source of backlink.
But make sure that the image is capable of solving a specified user problem. Many users visit Google images just to have a visual overview of a product, place, or service, and return. If you’re employing a bunch of designers who design essential infographics to explain a particular product, service, or principle along with your blog posts, you can prepare for a new source of backlink.
9. Get a definition featured snippet
This tip is essentially dedicated to knowledge-based blogs. If you are running one, let’s say a web development blog, you have to explain numerous things. Your blogs are solely related to technological guidance. As such, you can’t overlook a definition featured snippet. Moreover, Google bots do recognize if you’ve got an educational blog and you apply appropriately featured snippets to your web pages or not.
10. Enhance your page speed
Your web page loading speed is a notable factor contributing to your organic traffic as it helps to reduce your bounce rate. For WordPress developers getting a caching plugin can help a lot. The plugin enhances your target web page speed & makes it convenient for both mobile phone & desktop accessibility. And, consequently, improve your bounce rate issue.
Search Engine Optimization is a need your website has to fulfill until search engines die. And that’s impossible except for uncertain evolution structures. And so is the case of organic traffic. The Internet is also a universe made up of data. The web media professionals at WSAI Technologies consistently remind you of this fact. Why not explore another aspect of modern web development in the next article. Stay with us!!