Do you have an emerging business plan to change the world around you? Do you want to contribute to social welfare with your entrepreneurial skills? Do you have a website to reveal your fine products and services but don’t know how to grasp the top search engine results? Then knowing about Referring Domains and its various aspects could really help you out.
Referring Domains are an important part of your off-page SEO efforts and consequently provide for your search engine ranking. Every website owner like you wants to be situated on the first page of the Google Search Engine results. If your website is present somewhere on the first page of the search results, it is indeed a good sign. It means you are quite popular among the service seekers that you want to target.
A lot of small and large businesses approach digital marketing experts from time to time to remain on the top of the Search Engine Result Pages (SERPs). Referring Domains are very helpful for external linking and external linking helps to improve your search engine ranking. In this article, we are going to resolve all your basic queries associated with Referring Domains like:
- What does Referring Domain mean?
- What are the advantages of Referring Domains?
- How can you grow your Referring Domains?
- How Referring Domains differ from the backlinks?
- How to review your Referring Domains Report?
Let’s have a detailed overview of the Referring Domains, their uses & advantages, and how they could solve your SERP issues with their applications and procedures.
What is a Referring Domain?
Referring Domains are the websites that redirect prospective visitors to your website through backlinks. You can easily get the backlinks through guest posting and other forms of content. In the guest posting, you just need to post an article on the referring domain. The article should contain one or two keywords to link back to your website. Make sure that the keyword has a high search volume on the search engines.
You can also request a backlink from an existing blog post on the referring domain. Also make sure that the backlink is a do-follow one, or else, it won’t be visible to the google crawlers. Google crawlers help your website rank higher on the search engine results. Approach a fine digital marketer to help you out.
Many of you are unaware of the arrangement of Referring Domains with respect to your website, but that’s okay. It is no rocket science to get a precise understanding of it. The process is all about building a web of multiple referring domains having any number of backlinks. Remember, you don’t need to decide on a specified number of backlinks from each referring domain. Just let it be!
What are the Advantages of Referring Domains?
Referring Domains are mainly required to improve the search engine ranking of a website or webpage. But it is so much more than that. You can review the enlisted benefits of Referring Domain for better understanding:
1. Increase the Sources of Traffic
Traffic is the leading principle behind your existence on the top search engine results. However, web traffic initially demands a lot of patience & research on your part to get to the destination. It takes time to build something big. You surely want your search engine presence to be the best, and therefore, Referring Domains are the tools you may require. They bring you multiple sources of traffic as it is not limited to one website at all. You can externally backlink to your website from any number of referral domains you like.
2. Brings Unique Visitors
The number of unique visitors you aim to target depends upon the kind of referring domain you approach. A bunch of unique visitors is enough to refer & foster your website name to additional sources. It is really important that you must spread your online presence among your industry-specific visitors. Analyzing the nature of the referring domain in advance benefits you in that situation. There are mainly 2 kinds of domains to consider accordingly.
- Multiple Niche
- Single/Specific Niche
For generating unique traffic, you may go for a single niche website, whereas a multiple niche website could open doors for different kinds of visitors to explore as many services as you need to offer them. Quite effective, isn’t it?
3. Improves Website DA & PA
Having an understanding of the Domain Authority (DA) & Page Authority (PA) of your website can let you take care of your search engine presence in both the long run and the short run. Both represent your search engine ranking on a scale of 1-100 associated with your specified web pages & your whole website. The more the number of DA & PA of your website is, the higher the search engine result is acquired by your website.
The scores are generally developed by the popular MOZ SEO Tool which is a free & open-source application available to all kinds of websites. You may install a google extension for even better support.
4. Improves Your Content Quality
Guest posting on referring domains also provides you a great aspect of learning how to write a good quality & amount of content. You get to learn from your webmaster and imply those principles whenever you switch to a different referring domain. This way, you can also establish a long term relationship with the webmaster. If the webmaster has 2-3 other websites to serve for your backlink requirements, it becomes a plus point.
You may also think of other advantages like quick networking support, free of cost, and better opportunities ahead. Though you can face paid guest posting requirements sometimes, it depends on you whether you want to proceed or not.
How to Increase Your Referring Domains?
Understanding the referring domain isn’t enough. You surely have to undergo its successful application with respect to your website. Consequently, you will get to know the various techniques to attain multiple referring domains support out there. Some of them are listed below.
1. Grow Your Network
Networking is the main USP to achieve an adequate number of Referring Domains for your SEO goal. Referring Domains generally belongs to external sources and the outsiders you’re not familiar with. You don’t trust them & they don’t trust you accordingly. Therefore, first, you need to establish a working relationship with them that they couldn’t refuse in the future.
Further, you get to organize a network of such relationships to let your target visitors & consumers recognize your SERP presence. Your DA score also gets enhanced following your backlinking strategies from various industry-specific niches.
Fine networking of Referring Domains could be done keeping the following essentials in mind.
- Let the websites notice you & your services in a devoted manner
- Appreciate their services, product ideas & blog posts
- Offer a do-follow link in exchange on your website or you may also decide on a no-follow link initially
- Offer them to share their stories through your social media handles
- Show your blogging skills & samples through the way of cold emailing to help them promote their personal blogs.
- Approach the best cold emailing tools like Mailchimp, BuzzStream, reply.io, etc, for sending bulk emails to reach multiple webmasters at a time.
Such efforts not only help you build a stronger & faster Referring Domain network but also saves a lot of time & money to reach your target audience. Just go for it!
2. Content Marketing
Guest blogging & content marketing is still considered to be a notable way of generating backlinks. Though you can directly request a webmaster or website owner to give you a do-follow link from any of their blog posts, the topics may differ from your target keyword. As a result, your website could undergo higher bounce rates affecting your search engine rankings.
Who says the content must be in the written form. In the budding virtual era, you could link back to your website through different forms of content through a referring domain. It could be- Video Content, Infographics, Audio, Animation, etc. Stay innovative!
Moreover, including proper diagrams in the content could make your target audience get an appealing insight into your products & services. Especially when you’re targeting a specified kid’s group, you can’t imagine your destination without a touch of animation. For unique & genuine support you may approach a graphic designer along with a content writer for best results. Last but not the least, you need to devote adequate attention to the quality & quantity of the content to successfully serve the SEO prerequisites as follows.
- Grammar Check
- Plagiarism Check
- Word Choice
- Application of synonyms & jargons if necessary
- Choice of vocabulary
- Titles & Headings
- Word Length etc
If your content perfectly serves the website owner’s requirements, you’re good to go. All the best!
3. Directory Submissions
A lot of industry-specific business directories are available on the internet. These websites have got a separate user following. Though Google provides special filters based on the region & language preferences of the visitors, it is not a perfect solution to their industry-centric searches. It often delivers results with multiple niche websites where your target audience doesn’t want to waste time.
Also, the web directories give you access to one-way inbound links as they organize the same into various categories and subcategories for your benefit. Moreover, search engines also consider these web directories as a fine referral system. As such, you may go for it without a second thought. For a detailed understanding, you could review the enlisted benefits of directory submission.
- One of the leading advantages of directory submission is that your web address is indexed by the search engines in a faster way. The web crawlers immediately go through the directories with numerous links. Maybe you’re the next on the list.
- Directory Submission Websites mostly provide free of cost service. You simply need to create an account and complete the registration process. Yahoo! & DMOZ are some renowned examples of directory submission.
- Your web address could enjoy different consumer & visitor reviews to analyze its strengths & drawbacks for effective operations in the future.
- Directory Submissions provide you lots of webmasters you can approach for guest posting
Therefore, directory submission can be considered a perfect way to search for prospective website owners and Referring Domains for sending bulk requests regarding the requirement of backlinks.
4. Assess Your Competitors
The next step is really helpful to show you your level of collection of the backlinks in accordance to your competitors. AHREFs dashboard works amazingly to let you find your competing domains and share essential information related to unique keywords & common keywords that your competitor has. Following this, you always try to remain a few steps ahead of your competitor.
Consequently, you get a push to increase your Referring Domains for better results. You may also build some innovative strategies to place your website links on the top of the search engine results. With the help of the right keyword research tool, you can track the quality & number of referring domains your competitor has. Just go for it.
5. Focus on Link Building Strategies
Increasing Referring Domain doesn’t mean you only have to concentrate on the numbers. If you’re not getting backlinks from a reputable website you can’t rank up quickly. The link building strategy you’re going to develop, essentially depends upon the quality of the Referring Domains you’ve picked. You may decide to go for just 5 backlinks in a month, but those 5 Referring Domains must be something out of the box.
Go for the websites with high DA scores and a standard guest posting plan. Many reputed websites feature proper guidelines for guest posting. Go through them and review your terms and conditions. If it’s got a perfect match, contact the webmaster right away and let them know your requirements ahead of time. A perfect link building strategy resides in a perfect work relationship. Don’t forget that!
Furthermore, you may also work on your Broken Links, Evaluate your Referring Domains Report, Conduct a Customized Email Outreach, Consult Podcasters, Create Your Own Tool with Innovative Outreach Features, etc. You could also reach other informative website articles for the best alternatives.
How Referring Domains Differ From Backlinks?
For those who are new to the world of link building, the terms Referring Domains & External Backlinks could puzzle out. That’s because both terms point to the same purpose, search engine ranking.
Referring Domains are the websites from where you want to link back to your website, landing page, or specified webpage. You can find these websites on the SERPs of Google, Yahoo, Bing, etc, or could also approach the industry-specific business directories. The websites are available in single as well as multiple niche categories.
On the other hand, backlinks are the external links targeted toward your specified webpage. Don’t confuse the term with internal linking. Internal linking takes place within your website’s web pages where external linking occurs through external sources of domains. Only a do-follow backlink contributes to your search engine ranking. The no-follow backlink is only visible to human beings and not the search engine crawlers.
One referring domain is capable of providing you multiple external links if the webmaster wishes to. However, it is not considered to be the right link building strategies. The search engine crawlers often review the number of Referring Domains associated with your website or webpage instead of the backlinks. So you better review your SERP ranking strategy in advance.
How to Review Your Referring Domains Report?
Reviewing and analyzing your Referring Domains report helps you find out your major strengths & weaknesses. As a result, you try to enhance your Referring Domains quality & quantity from time to time. The following constituents of your Referring Domain Report help you track down the whole situation easily:
List of Domains
First, you get to see the list of all the Referring Domains your website is associated with. As such, you may decide whether to go for an increase or decrease in the number of domains by reviewing your competitor’s status.
Best Backlink Profile
Secondly, by going through a specified number of domains you can analyze the best alternatives to continue working with in the future. Moreover, you can also decide to stop working with unnecessary domains accordingly.
Better Customization & High Authority Score
With a perfect tool, you could customize & filter your results considering do-follow & no-follow links, organic traffic, the number of links to target, and more. On the other hand, you can also review the authority score of each Referring Domain. If you find a great number of domains with high authority scores, it is a very good sign, and cheers to your efforts.
There’s a lot more to explore if you’re planning to rank exceptionally along with your website & web pages in the leading SERPs. You just have to open doors to your individual learning & research potentials. Google consistently modifies its various aspects to provide a better place for the budding internet surfers out there.
Additionally, with the introduction of e-commerce & online shopping trends, the emerging online marketers have got a lot of research & analysis to devote to their search engine appearance. If you’re one of them, we’ll keep you updated on more interesting components of information on the way. Keep visiting!!