What’s your strategy for appearing in the top search engine results? You certainly have to think about this someday. The solution is to stay sensitive to the various website SEO trends in the marketplace. The contemporary SEO practices always keep you updated on what more you can introduce to enhance your search page appearance. If you haven’t come up with a strategy yet, you’re simply wasting your time designing & developing your website. Your website is your online shop. We’re not talking about eCommerce merely. Each website has to fulfill certain marketing & promotional requirements. Or else, you’re surely going out of the field soon.

Ever heard of the rich snippet? You won’t see a single website having high DA & PA and still appearing without a rich snippet at the top of the search engine results. Google often displays websites with a Schema Markup at the top. Because a result with a Schema Markup always provides for multiple informational prerequisites of the users. The more information you provide regarding your website page, the more organic traffic it attempts to allure. 

As such we’d like you to go through this post & conduct your own Schema Markup Campaign for your target website pages. In this article, we’re going to cover the following subtopics & share the information in a comprehensive manner:

  • What is Schema Markup?
  • Why is Schema Markup Important for Website SEO?
  • How to Create Schema Markup for Your Web Pages?
  • Final Thought on Schema Markup

For a website with so many web pages, Schema Markup could be quite challenging. Hence, we suggest you must appoint a digital marketing or website SEO team for your business operations. Alternatively, you can consult eGoodMedia for other On-Page & Off-Page SEO concerns you have. Our Award-Winning Search Engine Marketing & Website SEO Services could help you intensify your search engine appearance like never before!

What is Schema Markup?

Schema Markup is a form of microdata that is used by internet marketers to let search engines understand your particular web page. If search engines are unable to evaluate the main objective & significance of your web page, how can they rank you in the top SERPs? With Schema Markup you can define your web pages properly. 

egoodmedia.com-Schema-Markup-A-Comprehensive-Guide-to-SERP-AppearanceThe rich snippets are also inspired by Schema Markup and are the visual representation of the same on SERPs. To understand this we may consider Frontend & Backend Designs. If Schema Markup is Backend Design, the Rich Snippets are the Frontend appearance of your Schema Markup. The Schema Markup data often requires you to share your web page information that includes: 

  • Name or Title of Content
  • Name of the Author
  • Publishing Date
  • Image
  • Body of the Content
  • URL of the Web Page
  • Publisher’s Details
  • Aggregate Ratings 

Based on this information, Google SERPs rank your website page accurately & effectively. The results are displayed in the form of a Rich Snippet at the beginning. As such, you can enhance your On-Page SEO strategy right away. Digital Marketing is linked to perfection where perfection couldn’t be achieved by neglecting innovation & online marketing trends. Be updated!

At eGoodMedia we offer you various channels to stay updated on your online business promotion. We’re a Dedicated Team of Digital Marketers & SEO Experts from Vancouver & Seattle and we essentially care for your business plans. You can let us know about your digital marketing concerns anytime!

Why is Schema Markup Important for Your Website SEO?

Because it has become a crucial part of modern SEO strategies your top business rivals are practicing these days. Won’t you like to outshine them? Of course, you would. In fact, that’s why you’ve initiated a business plan, don’t you think? At least getting among the top search engine results is something you can’t afford to lose. No one affords to lose. Except for certain business categories, every entrepreneur wants to represent his or her online products & services in the very first SERP. Furthermore, there can be other aspects of importance you may like to know:

1. Local & SMBs

Local SEO has become a crucial part of search engine rankings these days. It provides for numerous search engine queries & keywords the users often put to search for corresponding services & goods. In this way, Schema Markup could become your true companion for bringing the leads you’re awaiting. It can help you a lot if you’ve just started with your online business plan. The Rich Snippets displayed in the SERPs entail content from your Google My Business Account. Moreover, you have to be in Google Maps to intensify your search appearance. 

2. Helps Google Recognize 

Your web page appearance on the SERPs ultimately depends on Google. The other search engines are equally involved in this. Search engines have to recognize your website pages before ranking you in the top SERPs. Though you can make use of the right keywords, URLs & Title Tags to do so, the one with a Schema Markup would surely surpass your web pages in the results. Why does that happen? Simply because it offers more detailed information about the web page & consequently addresses the user search queries more efficiently. 

3. Organized Information

On a simple web page, the information is usually distributed here & there. As such, Google Bots may take longer than usual to rank your web page in the SERP. It has to specify to which category your website content belongs & what popular search queries you’ve resolved with your website blog. Though it takes time, Google can do this extremely fast. Therefore, even if you’re not interested in setting-up Schema Markup for your target web pages, you should come up with a well-organized & considerable substitute for your competitor’s website content. 

4. Innovation & Novelty

SEO is a virtual marketing technique that is based on innovation & consistent change in trends. The leading reasons behind the changes are search engines. The foundation of competition between various search engines is the authenticity & dependability their corresponding search results offer to the users. As such, they never compromise on the SERP trends in practice. You have to introduce Schema Markup to your target web pages in this way to assure Google you’re providing quality content for the search engine queries out there. 

SEO Trends are sometimes very hard to address & implement on a well-maintained website. At eGoodMedia we take care of the fact that whether you’re good to go with an enhanced form of SERP appearance or not. In case you find it quite challenging to adjust according to the new SEO customs, you can consult our Award Winning Website SEO & Social Media Monitoring Services straight away!

5. Brings Quality

If you haven’t organized your website content properly, you’ll soon figure out that Schema Markup is only for you. A web page result along with a Rich Snippet in the SERPs is often considered more substantial & quality-wise sound by the users. Though top web pages in the SERPs also address higher DA & PA you don’t need to wait to setting-up Schema Markup for your web pages. Anyone can use Schema Markup for their websites. 

An additional benefit of conducting a Schema Markup Strategy for your web pages is that it helps to enhance your website traffic as it helps to exhibit other links on the Rich Snippet leading to other web pages on your website. Furthermore, Schema Markup provides for varieties of data including- Local Business, Movies, Book Reviews, Events, Restaurants, Products & FAQs. Consequently, your website SEO also improves!

How to Create Schema Markup for Your Web Pages?

So the problem is you’re not familiar with a proper Schema Markup establishment procedure as such. Then you’re not alone. Thousands of webmasters are switching to Schema Markup even today for a better SERP appearance. However, before getting started with your very first Schema Markup Strategy you need to remember a few innovative tips as given below:

  • Schema Markup offers to a variety of businesses you want to decide on
  • Schema Markup is provided by schema.org that consists of various options to choose from
  • You can choose your type considering your business objectives & category
  • Don’t forget to choose multiple schemas if you really need them, you can surely go for more than one at a time
  • Analyze your Schema Type Hierarchy
  • Make sure to add more & more schemas if possible

Without proper website pages, you can’t plan out a considerable Schema Markup Strategy. So make sure to enhance your website database, add more & more content to your website, create Content Hubs if possible & get started with your first Schema Markup set up procedure as follows:

1. Visit the Google’s Structured Data Markup Helper

Google’s Structured Data Markup Helper comprises various data options you can invest into, following your business requirements & category. The link opens a medium number of categories to choose from. Followed by is the URL section into which you can put your target web page URL. Here are the main components of the markup helper page you’ll see:

  • The website section for choosing your data type & filling target URL
  • Email section for adding up your communication details for further support
  • Followed by are some instructions that’ll help you understand the uses of the tool 
  • You’ve got to a collection of topics & data structure types to choose from
  • You can choose among the- Articles, Book Reviews, Local Businesses, Products, Software Apps, TV Episodes with Ratings, Events, Movies, Restaurants & TV Episodes. 
  • In the next segment, you’ve got the URL bar where you can put your target URL. 
  • You can also provide a particular HTML Source to get redirected to the web page you want to associate with your Schema Markup Strategy

The initial interface of the tool is easy to grab & pleasantly functional. You won’t be getting any problem establishing your favorite structured data type & web page URL in this step. 

2. Selecting your Data Type

While selecting your favorite structured data type, you have to take care of your business model & your leading product & service offerings. Data structures can be of different types. That doesn’t mean you’re not allowed to go for more than one Schema Markup variety. Google doesn’t have anything to do with your data organization requirements, it is only concerned if you’re organizing or not organizing your website content properly. 

If you go for an inappropriate Schema Markup, you automatically won’t rank in the target category. You might have seen a variety of Rich Snippets for different search queries, that’s how Schema Markup works and you have to make your choice accordingly. The most popular forms of Rich Snippets your web page content may result into are:

  • Rich Answer
  • Knowledge Graph
  • Rich Snippet (Not a Featured One)
  • Featured Snippets (Paragraphs, Tables & Lists)

Rich Snippets very much depend on the Schema Markup type you choose to address your website content so you better make your choice quite relatable. If facing a problem to come up with your Schema Markup plan or identifying the Rich Snippet category that suits your website content perfectly, you can reach out to eGoodMedia for dedicated support & advice. We’re a Vancouver based Digital Marketing & Content Optimization Company specialized in rendering top services to emerging & experienced online business entities across the West Coast!

3. Paste Your Web Page URL

Approaching is the step you need to follow to address your target web page. The first thing you need to keep in mind here is that if you really want to apply Schema Markup to the chosen web page or not. Schema Markup would definitely be going to take ample time of yours, especially when you’ve decided to bring upon a cluster of your web pages. Even problematic could be an inappropriate result of your Schema Markup Campaign. 

The problem of time consumption could also be resolved by appointing a digital marketing team though, you can’t count on a wrong website URL anyway. To decide on your target website URL you can consider the following factors: 

  • The existence of the website URL (whether living or expired)
  • The authenticity of the website URL (whether secured or not)
  • The originality of the website content
  • Check if the content provides for the readability
  • Conduct a quality check of the content (language, grammar, word choice, etc)
  • Review your product or service description
  • See if the content items are trending or out of time (outdated products & services)

Going through all these aspects you can decide on the usefulness & functionality of your website page & conclude if you want to put that corresponding URL in the URL bar or not!

4. Choosing Components for Markup

As soon as you put your target website URL in the URL bar & click the “Start Tagging” button you’re redirected to the operational web page of the markup tool. The workspace there usually comprises your web page frontend appearance on the left side & data items on the right. The items as discussed earlier comprises- Title of Content, Author, Publishing Date, URL, Aggregate Rating, etc. You can highlight the Name or Title of the article you’re going to markup. After that, you just need to select “Name” from the tooltip & the title is automatically added to the markup. 

5. Continue Adding

Don’t stop & continue adding other items that you consider good for your Schema Markup plan. Talking about an article sort of Schema Markup again, you can highlight other images, videos, article sections, publishing date to be your next items & fill the right side pane of the data items as per your convenience. Make sure not to miss any item that’s perfect for your Rich Snippet display. 

6. Create HTML

You can further review your alterations in the technical appearance of your website content. Click on the “Create HTML” button on the top right corner & your HTML source will appear on the right side of Google’s Structured Data Markup Tool. The relevance of HTML suggests you won’t miss any item to add to your Schema Markup model. So, don’t miss to check it. 

7. Conduct Schema Markup

The ultimate step is to conduct your Schema Markup. You have to go to your website to apply the Schema Markup database you’ve created earlier. You have to understand here that a structured content tool isn’t enough to carry your website URL to the SERPs alone. It can only help you to create your HTML database. This database is a piece of precise information about your web page that you need Google Crawlers to inspect properly. Follow these steps to add your Schema Markup to your website:

  • Go to your CMS (say WordPress) 
  • You can directly visit a source code of your web page if not using a CMS
  • Add the snippets you’ve highlighted earlier at the appropriate position
  • Review if there are some yellow marks on the scroll bar on the right side
  • You can also paste an automatically generated HTML file replacing the old source code
  • That’s it. You can now test your results by visiting the “Structured Data Testing Tool” on Google Search Engine Console. Simply go to the HTML section & click “Preview”. You’re good to go!

Final Thought on Schema Markup

Schema Markup could be a potential representation of your website content before the search engine crawlers. The more organized & structured data you’ll succeed to represent, the more enhanced SERP appearance you’ll acquire. eGoodMedia is with you throughout your On-Page & Off-Page SEO journey & advises you to think about your Schema Markup Strategy today. For detailed information, you can always reach our Conversion Centric Website Promotion & Online Marketing Services & upgrade your potential to acquire the leading search engine results. Let us know!!

 

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