Are there any bad links on your website that you want to replace with the good ones? Bad links can ruin your search engine ranking and affect your online business. On the other hand, good links help your website grow exceptionally on the SERPs. But how to differentiate between the two. You have to find out such differences to ensure the links you need to keep on your website and the links you want to reject. Links can be of two types- Internal Links and Backlinks. Backlinks usually address the external links that bring you traffic on your website from other different sources. 

Bad links can degrade your website quality and also your online reputation before the search engine crawlers. Therefore, make sure that you identify them and remove them from your website for better traffic and marketing outcomes. The difference between good and bad URLs also addresses the quality of your website in terms of what your website visitors are looking for. In this article, we’ve explained how you can figure out if your links are good or bad.

Moreover, we’ll also discuss how you can distinguish between good links and bad links perfectly for deciding which options you can associate with your website. Here’s how we’ve distributed this article for a better understanding of the subject:

  • What Are Bad Links?
  • How to Analyze Link Quality?
  • How Links Become Bad for Your Website?
  • How to Differentiate Between Good Links & Bad Links?
  • Final Words on Good Links & Bad Links

So, before you apply a bad link to your website you can visit eGoodMedia to find out what’s not going well for your digital marketing campaign and get the best link-building solutions for your website SEO. We’re an Award Winning Website SEO Company in Seattle providing the best SEO services to emerging businesses!

What Are Bad Links?

The backlinks that are not appropriate for your website SEO practices and outcomes are called bad links. Link building is a crucial part of Off-Page SEO and therefore, you have to make sure to avoid bad links to your website. You can market your website better if you follow a potential website SEO strategy. And, for a better website SEO outcome, you have to take care of the bad links associated with your website. These links can lead to Google penalties on your website that can affect your search engine rank and marketing performance. 

However, the marketers sometimes don’t know if the links they’ve created are good or bad. This usually happens with fresher digital marketers. According to Google, you need to manage earned links for your website instead of paid links. This would define the quality of the links you need to add to your website. Though paid links can also help you grow on an initial level, you can’t rely on them for the future. They’re just another example of a bad URL

Link building is a challenging Off-Page SEO operation and you need to reach out to a website SEO team that could help you with your marketing project. Or you can consult eGoodMedia for better advice related to your website SEO approach regarding good and bad links. We’re a well-known Website SEO Company helping emerging businesses around the West Coast!

How to Analyze Link Quality?

To figure out the quality of your backlinks you must review your business performance for a specific period. Your website performance is going to suggest so many ways you can improve your online traffic and search engine rank for better user recognition. There are several factors you can take into consideration to analyze the quality of your links as mentioned below: 

1. Referral Domains

Referral domains are the biggest source of link building. You have to approach website owners for guest posting and meanwhile share your link-building strategy with them. You can also specify if you’re going to get a good or a bad link by going through such referral domains. Referral domains are the websites from where you need to get a backlink to your website. So you need to check the quality of such websites for further consideration. Analyzing the referral domains is also essential if you’re looking for multiple backlinks. 

2. URL Security

The next factor to consider is URL security. You need to beware of the bad URLs if you’re planning to get a backlink out of that web page. An insecure URL is a bad URL and you must make sure that the website owner is also concerned about this factor. To identify a secured URL you can simply figure out the lock icon at the top left corner of the URL bar. If the lock is opened, the web page is insecure. A secured URL can allow you to check the certification associated with the website too. 

3. Domain Authority (DA)

Domain authority is a particular website’s popularity record based on the overall search engine ranking of the website. It represents the relevance of the website with respect to a specific online subject. You can easily compare various results in the SERPs based on the domain authority (DA) of various websites. The users often look at the website DA when they want to review all aspects of the website as an aggregate. A better website DA means good links that you can trigger back to your website. 

4. Page Authority (PA)

Page Authority suggests to you the quality of a web page that you’re required to follow in this context. However, you’re not supposed to reject the website DA here. Some websites have a web page ranking somewhere at the top of the SERPs. But such websites can come out to be insecure to some extent. There could be some web pages on these websites that are insecure. Moreover, a bad page authority also leads to a bad link and you must not forget that. 

5. Do-Follow Link

A do-follow link can’t be a bad link. Because it allows you to target both your website visitors and search engine crawlers to follow your links and reach out to your website. The search engine crawlers consider a proper do-follow link to be your biggest Off-Page SEO achievement. Consequently, they rank your website exceptionally on the SERPs. You should approach an experienced Website SEO Company to get started with a link-building strategy worth it. 

As such you can specify the quality of the links you want to associate with your website. It depends on the external factors as you have to create backlinks for your online business. For personalized information regarding these factors for your online marketing campaign, you can consult eGoodMedia anytime. We’re a notable Website SEO Company in Vancouver and provide dedicated digital marketing facilities to various businesses out there!

How Links Become Bad for Your Website?

In certain cases, your good links can also become bad because of the changing circumstances of the website you choose to link back from. Therefore, you need to keep an eye on the web pages even after your link goes live for quite some time. Some referring domain owners give you a particular time span to keep your link on their website pages. Others also provide you a lifetime opportunity for your backlink to stay alive. Enlisted are some reasons behind bad URLs that you can consider in this context: 

1. The Links Don’t Follow the Google Algorithms

Google algorithms are applicable to various website SEO aspects associated with your online business. Link building is also a considerable part of your website SEO strategy. Hence, you must ensure that your backlinks always follow various Google protocols. Following Google protocols, you can enhance the quality of your website for better online ranking and promotion. Bad links can be a consequence of poor Google Algorithm application on your website. You can review various Google algorithms associated with link building for your website. 

2. Creating Paid Link Farms

Link farms are external websites that provide various opportunities to get paid backlinks for your website SEO campaign. However, it is considered as a wrong way of link building or you can say a Black Hat SEO Strategy. Google appreciates the earned backlinks related to a website more than the paid ones. A dedicated guest posting technique can do better for your online business but you need to be an expert on guest post writing if you want to approach a popular referring domain.  

3. Spammy Pages

Bad URLs are further linked to other spam web pages on the other websites. When you link back from such URLs you’re surely going to lose your importance regarding Off-Page SEO outcomes. Sometimes a brilliant referring domain also consists of some web pages linking to other spammy websites. Linking back from such websites can bring some spam to your target web pages too. That’s why we call them bad URLs. Most of the spam is found on low-quality websites. 

4. Links from Unrelated Websites

We’re not encouraging you to go for a competitive website to get back a link for your website. But your website needs to share some relative features and subjects with respect to the referring domains out there. Moreover, your website can also be complementary to the referring domain you select. For example, if you have a website that represents tires for different sorts of vehicles, you can target a referring domain related to automobiles. But if you’re going for a sports shoe company, you’re probably going to create a Bad link for your website. 

5. Article Directories

These are actually not the referring domains but a kind of social platform where numerous content writers submit their content for online earning. For example, Medium is a considerable article directory you can use to get bad links for your website. You need an experienced Website SEO team to make sure on the right sources of backlinks you can go for. However, article directories are a bad source of link building we don’t advise to go for. 

6. Using Over Optimized Anchor Text

Another reason that makes your link bad is the use of over-optimized anchor text. The anchor text needs to address a solution to the user issues. However, new website SEO marketers sometimes use anchor texts representing a particular brand name or subject line. Anchor texts should be long-tail keywords that usually refer to a user query. Over-optimized anchor text can create so many problems for your website reputation as well. 

There are many other reasons that may lead to bad links on your website that you have to specify individually for your website. You can talk to our skilled digital marketing professionals to get dedicated information regarding what you can do to improve your website SEO strategy from time to time. eGoodMedia is a fine Website SEO Agency in Vancouver and here we strive to help various businesses grow exceptionally on the internet!

How to Differentiate Between Good Links & Bad Links?

Differentiating between good links and bad links is quite simple as both the links follow different traits and characteristics you can find in your link-building strategy. You have to improve your strategy whenever wrong links enter your campaign. These links can affect your overall website SEO outcome very badly. Therefore, you need to figure out the difference between both. Given below are the different parameters we can consider in this context:

1. Relation With Your Website Content

If we talk about good links, they have better relations with the corresponding referring domains in terms of the topic chosen. In fact, you can also write guest posts for such websites to strengthen that relationship. On the other hand, bad URLs are often associated with a website that has nothing to do with your website offers, products, services, and web pages. You need to specify that the website from where you’re going to link back is somewhere related to your website. You can go for google searches to find out the prospective websites by applying the “blog” function in the search bar along with your keyword. 

2. Trustworthiness of the Referring Domain

You simply can’t rely on an insecure website for link building. Google is going to penalize you straight away if you link to a highly spammy website. However, you can draw some bad links from there. These bad links can raise your search engine ranking temporarily but Google is soon going to figure you out and kick your web page out of the corresponding SERPs. Comparatively, good links are never going to compromise the trustworthiness of the referring domain you select. 

3. Links Supporting the Content

In case of bad URLs, the marketers put an inappropriate link on website content. The link comes back to your website but has nothing to do with the content on the other. If you’re guest posting for a relative website, you must take care of the relative implementation of your anchor text and link. Talking about good links, they perfectly provide for the website content. Moreover, they also suit the content on your website to which they are linked. You have to take care of the content on both websites if you’re looking for a guest posting approach. 

4. Long-Form Content

Links from very short-form content are usually going to be bad in nature. We suggest you go for a long form of content if you want to improve your link-building outcome in this context. Long-form content represents a detailed analysis of a particular topic that encourages user engagement and consequently more traffic in the future. Ignoring one can bring you a very bad link for your website SEO campaign. However, you have to specify the website where you can post long-form content as such. 

5. Balance Between Dofollow & Nofollow Links

You have to create a balance between the do-follow and no-follow links to your website. Though do-follow links are more essential for a link-building plan you can’t find them easily. If you want to raise your website’s rank and improve SEO in the initial phase, you have to maintain a balance between both links. On the other hand, if you’re using too many no-follow links to link back to your website you can call them bad links that are not going to benefit your website SEO strategy for longer. 

6. DA of the End Source

A bad link is usually associated with the websites having small DA and PA. The new marketers don’t realize the importance of Domain Authority in the beginning. A good link always belongs to web pages and websites with high DA. Though the DA and PA of the websites keep fluctuating over time due to varied reasons, you need to remain updated on the same. 

Final Words on Good Links & Bad Links

Website SEO contributes to more than half of your online marketing efforts, however, you have to make sure that you grab the best out of your SEO efforts. Good links can contribute to your website SEO efforts crucially, therefore, we suggest you overcome various bad links related to your website. You can reach out to eGoodMedia for detailed advice regarding your online marketing campaign. Our Award Winning Website SEO Company is ready to help you with your business promotion goals. Get in touch!