Do you want to grow your online business reputation, ranking, and sales without putting extra money in your marketing budget? If yes then it’s time to create and publish SEO friendly content that offers value to your users.
Long gone are those days when site owners and SEO experts used to focus on producing low-quality thin content with high volume keywords. Today if you want to grab user’s attention then it is essential to Understand search engine ranking factors and depending on that you need to produce user-friendly as well as search engine friendly content.
If you have written the best article that offers value to user but the content is not optimized for SEO then no one will ever find your content in search engine. SEO-friendly content with quality backlinks from authority websites encourages search engines to offer your website to search for a particular search query.
Remember google consider every web page as the single website that means if any of your web page or blog page is ranking on the top in SERP then you encourage readers to check your other blogs. And the top-ranking page will help you to get more clicks, share, traffic, and more.
In this article, we will help you to identify how you can create an SEO friendly that can grab users as well as search engine attention. SEO friendly makes it easy for search engine crawlers to understand your website’s purpose and give them a reason why they should rank your content page on the top.
If you are looking to increase your website ranking in SERP then check our blog on 9 Effective SEO Link building Techniques To Use In 2020
How To Create SEO-Friendly Content?
Today content is the best way to increase your business online presence, reputation, sales, traffic, and more. Offering attractive and user-friendly content that solves user problems not only helps you to engage them but it also helps you to convert your reader into paying customers.
Your content is effective only when it ranks on the top in the search engine result page. For that, you need to create SEO friendly content that attracts users as well as search engine crawler’s attention. Below we are listing some tips that you can consider to create SEO friendly website for your website:
1. Understand search engine ranking factor
Before you create or optimize your content for SEO it is important to demystify search engine ranking factors. Getting insight into those factors will help you to analyze the foundation signal that every search engine considers before assigning the rank to a webpage. There are many ranking factors but the four most important factors search engines consider are content, site structure link, and HTML tags.
Contents are the main ranking factors that help search engines to identify the purpose of the page. Popular search engines like Google crawl the content of the web page before assigning the rank. That’s why it is always said to create SEO friendly content for the user as well as a search engine.
After the launch of the 2011 Panda algorithm update, Google clearly specified whether you are creating content for your blog or for your web page. Your content should deliver the purpose of the page, should we return, and offer value to the user. Below we are listing content ranking factors considered by the search engine.
- Quality of your content (how well written your content are and what value it brings to the customer)
- Keyword included in your website
- The freshness of your content (content publish time and whether it is relevant to current timing or not)
- Your content includes images and other multimedia elements or not
- Users enter the question not the phrase or term so your content should answer the search query
- Your content should offer in-depth detail on the query
Link, Site Structure, and HTML Tags
Other than content, the search engines also consider Link, Site Structure, and HTML Tags as a primary ranking factor. Not only that but search engines also consider the internal and external links present on your website as well as your loading speed and keyword volume while ranking your website.
When a search engine crawls your website they check whether your HTML tags contain the target keyword or not as it helps crawlers to understand the purpose of your website. Fulfilling all the above aspects helps search engines to crawl your web pages and its content smartly and display your web pages for targeted search queries.
2. Identify Right keyword and Understand Searcher Intent
Undoubtedly, Keyword research is a crucial part of SEO as it helps you to identify what users are talking about and help you to determine the keyword volume as well as difficulty. If you are looking to create SEO friendly content then it is recommended to identify and include the unique keyword for different content. Make sure you are using LSI (latent Semantic Indexing) keywords in your content.
If you are looking to perform keyword research for your content then you can refer to the keyword research guide by Moz.
After determining the keyword next it is recommended to understand searcher intent. What they are looking for after entering the search query. Once you successfully determine the search intent then according to that you can create content there meets the user need.
Google’s search quality evaluation guidelines have categorized search intent into four categories:
- A searcher is looking for a topic that soles their question or problem
- Users want to learn how a specific task is carried out
- Searchers are looking for specific resources like a website and more
- Or a searcher is looking for a specific location
To identify searchers’ intent first you need to identify under which category your targeted keyword falls. Next, You can make use of all the above categories to identify what your competitors are considering while creating their content, and depending on you can create your content.
3. Create structured content
Structured contents are loved by search engine crawlers and give them a reason why they should display your website in front of the user for a particular search query. Create a solid content structure that attracts search engines as well as site visitor attention.
So the question is how to create a great content structure?
Firstly it is recommended to identify the main purpose and related keyword for your post. Next, you can organize your content by dividing it into different sections like introduction, body, conclusion, and frequently asked questions. Dividing your content into different sections not only helps search engines but it will also make your content writing process easier and faster.
You can also divide your body into different sections depending on the heading and subheading. Make sure you are using internal links and external links in your blog. These types of activities are encouraged by search engines. In the end, you can include a strong call to action that gives the user a reason to click on the CTA.
4. Include Headline and sub-header in Content
Content with proper headline and subheader makes it easy for the user to identify the content purpose and different topics discussed inside the content. When the search engine crawler indexes a web page it goes through every header and subheader present in the content and depending on that it assigns the rank.
Using heading and subheading in your website has lots of SEO benefits as it makes it easy for the search engine as well as the user to understand your content and web page purpose. Not only that but it also encourages the reader to share your content with known ones.
Make sure you include the target keyword in your heading and subheading, it helps search engines to rank your website for the different search query.
5. Include internal and external links
Today both internal and external links have become one of the essential aspects of creating SEO friendly content. The links you include in your content help you to showcase your content quality, value, and expression in front of the search engine.
The earlier content writer used to avoid adding external links in their content but today search engine gives preference to a website that has included external links on their website. When linking outbound links in your blog post make sure the link is trusted by search engine and considered as the authority in that niche.
Don’t forget to include your previous content links in your new blog as well as in the previous blog. Internal links help you to drive traffic and assist you in ranking your older content higher in the search engine result page.
While crawling a web page search engine crawler goes through every link present in your content. Adding your previous content links that relate to your current website will encourage the reader to go through the previous content that will assist you in increasing your previous content link.
Remember backlinks play a crucial role in ranking your content page on the top in SERP. If you are looking to outperform your competitor blog then try to build quality backlinks that indicate search engines about the authority of your content. You can go through your competitor’s blog backlinks and depending on that you can build your blog backlinking strategy.
6. Optimize Your content length
Earlier content writing was all about publishing content having a word count between 200-300. Most of the blog used to focus on quantity, not quality. The more content you create and publish, the more traffic you will get on your website. These types of strategies were followed by many websites.
But Today Things have totally changed creating short blogs may grab user attention but not the search engine. Even if you go through our contents then you will find most of the blogs containing 1800+ words with a publishing gap of two days.
Remember word count totally depends on the keyword you are targeting. There are some contents that require a maximum of 800 to 900 words to rank on the top in search engines. Whereas there are some blogs that require more than 1600 words to grab users as well as search engine attention.
Before writing any blog it is recommended to go through content ranking on the top 5 positions in SERP. Next, you can check their word count, and depending on that you can determine how many words you should include in your content.
In recent years, Google has clearly mentioned that it gives priority to content that focuses on quality, not quantity. That means if you are creating content then your first priority should be quality, then quantity and frequency.
You can also analyze your Google Analytics report to identify contents that are generating the highest engagement for your website.
7. Optimize your content for search snippet
Nowadays search snippets are grabbing user’s attention as it helps them to get their solution quickly. Search snippets are search engine features offered by Google that helps searchers to get their queries solved immediately. If you want to outperform your competitor’s content page and improve your content traffic and ranking then it is always recommended to optimize your content for a structured snippet.
Before optimizing your content for a structured snippet it is important to identify whether the structured snippet exists for the targeted keyword or not. Only 12.3 % of search queries have a structured snippet which is displayed on the top page of SERP. You can make use of the SERP analysis tool to identify and depending on that you can optimize your content.
Next, you can identify how google is considering structured snippets for different blogs whether they are considering tables or paragraphs. Many websites create a table that helps the search engine to analyze and display the snippet. Whereas the word or phrases you use in your paragraph helps the search engine to construct the structured snippet.
Mention the question that your snippet answers in your subheading. After mentioning the question next after the subheading, you can mention the answer. If you want to replace your web page in place of the current one then you need to offer a more accurate and specific answer. But make sure you are using the same structure as the current one.
8. Make use of skyscraper method
In simple words, the skyscraper method in terms of content refers to discovering content that you want to outrank and creating the simar but more advanced content. Identifying the content that you want to outrank is not a difficult process but to outperform your competitor you need to perform the content analysis.
After identifying the content you need to analyze why search engines ranked that particular piece of content on the top. Most of the time factors like content quality, authority backlinks, and the value it is offering play the main role in getting a top rank. Identify and analyze the content performance and depending on that you can create a piece of content that adds more value.
Other than content and backlink quality, the freshness of article and user experience are the important ranking factor that can help you to outperform your competitor’s article. You can also make use of tools to identify the LSI keyword and content stra=ucture.
If implemented properly, skyscraper techniques will surely bring value and offer you more impactful results.
9. Optimize your blog with image
Images play an important role in grabbing the user’s attention. Without image, your quality content can become less attractive and the reader may leave your blog with completing it. Not only that but if you are writing a blog to advertise your product and asking visitors to buy your product then its always recommended to add images with multiple short videos that educate the user about your product.
Other than adding images in your content we recommend you to optimize the size as well as the Alt text of the images. If you are adding large images then it cams load slowly in front of the user and also your website loading speed can increase.
Include compressed images on your website and use the targeted keyword in Alt text. If you are using WordPress then you can make use of popular image optimization plugins like smush it and more to optimize your content as well as different web pages speed.
10. Include content sharing option
After successfully creating SEO friendly content you will look to optimize your web page traffic. Including the share button on your content page will help your But for that, you need to create content that grabs user’s attention and encourage them to share the content with their friends and daily.
Making your reader hit the share button is not that easy. To do that you need to offer the value that relates to the reader and helps them to resolve their issues. Create content that is useful and entertaining. The search engine also gives preference to a website that offers quality content that adds value to the user.
When we talk about sharing content then don’t forget to add a social media button in your blog page. Social media button helps the reader to share your content on different social media platforms.
Content creation is one of the most important aspects of a successful website. Whether you are running an ecommerce website or a standard website content helps you to increase your brand awareness, conversion, and traffic. But your content is effective only when it’s ranking on the top in SERP.
Creating and Publishing SEO-Friendly content helps search engines to rank your website on the top in SERP. There are search engine ranking factors that you should content while optimizing your content for SEO. By implementing the above tips you produce more SEO friendly that grab both user as well as search engine bot attention.
Frequently Asked Questions
1. How do I create SEO friendly content?
- Understand search engine ranking factor
- Identify Right keyword and Understand Searcher Intent
- Create structured content
- Include Headline and sub-header in Content
- Optimize Your content length
- Include internal and external links
- Optimize your content for search snippet
- Make use of skyscraper method
- Optimize your blog with image
- Include content sharing option
If you are facing difficulties in ranking your website blog then you can reach out to our experts that can help you to create SEO friendly content.
2. What is Googkle raning factor?
Google ranking factors are the factors that help a website to rank their web pages on the top in SERP. There are more than 200 known google ranking factor but the most considerable and important ranking factors are related to tags, the intent of the keyword, URL, inbound and outbound links, structure, speed, and other technical SEO aspects.
3. What is the fastest way to rank new content?
Every website wants its new content to get ranked faster in search engines. Below we are listing some time that can help you to rank and index your website faster in search engine.
- Create the sitemap of your content
- Make use of URL inspection tool (search console)
- Google Indexing API
- Get backlinks from authority pages
- Add your new content link in your older content that is ranking on the top
- Social Sharing
- Generate traffic to show your content value
- Instead of sharing your content link share google search results in the link
- Add terms that show freshness in your content
- Leverage URL structure