Looking to increase your Instagram business page followers organically? If yes then you have landed on the right article where we are going to highlight some important tips that can help you in building a strong follower base for your Instagram business page organically.
Undoubtedly Instagram is one of the most popular social media platforms and considered one of the best platforms to showcase your brand and products visually and connect with your potential customers. But to communicate with your potential audience you need to have a strong Instagram followers base.
Sadly most of the business pages out there don’t have an effective strategy that can help them to get more followers on their Instagram page. Earlier page used to buy followers but now things have changed by looking at the post-engagement rate user easily identify whether your page has fake followers or not.
After the launch of Instagram ads, reels, Tv, and business account, it started grabbing businesses and influencer’s attention which turned into becoming one of the best and useful platforms for influencers, marketers, business accounts, and more.
Today Instagram uses is not only limited to connecting with family and friends, people also use Instagram to connect with their brand and some form their page. Many studies have stated that the majority of the Instagram users search for their favorite brands and more than 80% of the Instagram users follow at least one and more brand which means if you strategy is effective and you post are engaging then you can earn huge followers.
If you’re just starting out your Instagram marketing journey and still not sure whether to spend your money here or not, you’re in the right place. In this article, we’ll go through the step-by-step process of gaining followers organically.
If you have recently created a new Instagram page or already ahve an existing page but not getting follower then you are at the right place. In this article, we are going to highlights some important that can help you to create an effective strategy to grab more followers and create a strong online presence.
1. Create an effective Instagram strategy
To start with anything you need a plan, an effective strategy. Social media is nowhere left behind. To create an impactful online presence on different social media platforms like Facebook, Instagram, and more you need a conversion-centric strategy.
Day by day Instagram marketing is becoming popular, that’s the reason why businesses around the world are improving their Instagram business page followers. Undoubtedly getting more followers on Instagram can be a great start, but apart from that, you need to focus on other things like your post consistency engagement, and more.
Getting more followers on Instagram alone will not give you the desired result. Getting more followers should be a part of your strategy that allows you to connect your business with a potential audience.
Before planning a strategy for gaining more followers to identify your need whether you want to sell products, increase brand & product awareness. Once you are aware of your goal next you can create a strategy for your Instagram business page. An effective strategy will allow you to convey your compelling brand story. And allow you to grab more followers on your business page.
2. Schedule Your Posts
After you’ve gathered fresh and engaging content, the next step is to schedule your posts for one week to one month—depending on how far out you like to plan. The key is posting at the right time. Hootsuite did a study on this using data from Unmetric and after analyzing the top 20 Instagram accounts from 11 different industries they found that the best times to post vary from one industry to the next.
For example, the best time for travel and tourism is on Friday between 9 a.m. and 1 p.m. while the best time for media and entertainment are Tuesdays and Thursdays from 12 to 3 p.m. Read the full Hootsuite Report to find the best times for your industry.
3. Collect a List of Related Accounts Within Your Niche
Compile a list of all competitors and major accounts on Instagram within your niche. For example, if you’re in the food and beverage industry, you might compile a list of all major food bloggers and restaurants that speak to the same audience as you.
Start by getting to know these accounts to better understand what you should publish. As you compare the brands, ask yourself:
- What topics does their audience engage with?
- Which posts are getting the most likes?
- How often do they post?
Now, use your competitor’s accounts to build your following too.
Don’t forget about your blog. Do a content competitor analysis with this free competitor analysis guide and template.
4. Follow Your Competitors’ Followers
After you have your list of the accounts, the next step is to follow their followers one by one. Those people are your target market because they already follow your competitors, which means that they’re interested in your industry and likely what you’re sharing as well.
In the current Instagram algorithm, you can only follow 50 to 100 people every day. If you follow more than 100 people per day, there’s a chance your account can get suspended by Instagram. Again, take it slow and steady.
5. Like and Leave Comments on Competitors’ Followers Posts
Dedicate yourself to connecting with a high volume of followers and engage authentically as you do, leaving comments when posts stand out to you. This shows that you’re paying attention to what they’re posting and also ensures that they notice you. Ideally, many of these followers will like you what you’re sharing and follow you back—making it a simple way to organically increase your Instagram followers.
6. Join an Engagement Group
An Instagram Engagement Group is a community of Instagram users who help each other in gaining more engagement and followers. Most of these groups are found on Telegram; HopperHQ explains how they work:
“Instagram Engagement groups are basically group conversations within Instagram and also on other platforms (e.g. there are several on Telegram app). They are called engagement groups because everybody participating in these groups are willing to like and/or comment on other members’ posts in exchange for their own posts getting liked and/or commented.”
If one member of the group uploads a new post on Instagram, the whole group will help by liking, sharing, and leaving comments on the post. Most groups also have rules that you have to follow to participate to make sure everyone gets the most out of each post.
The bigger the group is, the faster you’ll grow your followers. What’s even better is a group that can like and comment immediately after the new post is uploaded. This makes it easier to get featured on the Instagram Explore Page, giving making it easier to organically increase your Instagram followers.
You can also get engagement, but more importantly, organic followers, by following accounts that host Instagram Follow threads, like LaenMedia. The idea is simple: you introduce yourself in the comments and then everyone follows one another for a follow back. All the accounts are real and authentic, making this an easy way to increase followers, even up to 60 to 100 new followers in one day.
7. Repeat and Be Consistent
If you don’t want to spend money and still grow an engaged following, these methods work and are free to use. In my experience, gaining your first 1,000 followers in two months by doing this is very achievable. This means that in less than two years, you could achieve 10,000 followers without spending a penny. All while building a true and engaged audience.
Organically Increase Your Followers on Instagram
By gaining followers organically, you can save your marketing budget while also curating a high-quality audience that will connect with your brand and ideally convert into a customer or client. Be ready to invest your time and you’ll see it is, in fact, possible to organically increase your Instagram followers as soon as tomorrow.